Trust begins with transparency. Starting with the sharing of all information that is available. You will have full access to sales, pricing, marketing spending and business plans. You will see when we do things and how we are doing them. Our goal is to act as an extension of your business in Canada.
We are lean and focused. Our reputation depends on providing you exceptional service for a fair price. Our purpose is to serve and deliver results. We face challenges. We win trust. We are authentic. We earn respect. We stay curious. We are Evergreen.

Trace has worked in senior national management positions in beverage alcohol since 2006. Calling on every significant liquor board from Canada's East to West coasts. Trace has worked closely to successfully develop companies such as Maxxium - Beam, Remy Cointreau, Roust and Concha y Toro. Traditionally trained as a marketer with Unilever
Trace has worked in senior national management positions in beverage alcohol since 2006. Calling on every significant liquor board from Canada's East to West coasts. Trace has worked closely to successfully develop companies such as Maxxium - Beam, Remy Cointreau, Roust and Concha y Toro. Traditionally trained as a marketer with Unilever, Trace made the transition to beverage alcohol industry seeing an opportunity to apply proven consumer packaged goods sales and marketing methodology, engage his passion for wine, beer and spirits, and help businesses grow. Trace co-founded and launched highly successful Georgian Bay Spirits in the domestic market in 2013.
Troy has lead sales and marketing efforts in senior leadership roles with several national and international companies in the consumer package goods industry such as Dr. Oetker, Merisant, Tata Beverages and Hindustan Unilever. He has also built many smaller brands and has a passion for developing products to reach their full potential
Troy has lead sales and marketing efforts in senior leadership roles with several national and international companies in the consumer package goods industry such as Dr. Oetker, Merisant, Tata Beverages and Hindustan Unilever. He has also built many smaller brands and has a passion for developing products to reach their full potential in the market.
Troy joined Evergreen in 2019, seeing an opportunity to apply his training and experience from the CPG world in the beverage alcohol industry to continue helping build brands and grow successful businesses.